Enterprise advertising automation
across Meta and Google.
RoiGuru connects live business data to advertising workflows across Meta and Google—combining data integration, audience automation, server-side conversion signals, scalable creative production, and inventory-driven campaign infrastructure.
Connect, Target, Convert, and Create form RoiGuru's established Meta automation architecture. Google Ads Automation & Integration extends the same enterprise data-integration approach to Google's advertising ecosystem.
Turn every listing into an advertising product—and a new revenue stream.
A platform-owned booster product powered by RoiGuru's managed advertising infrastructure. Listing owners purchase promotion directly from the platform; RoiGuru operates the automation behind it.
Proven in production
Built on RoiGuru Connect and RoiGuru Target.
Turn every property listing into an advertising product.
Connect live property inventory to automated advertising workflows across Meta and Google Ads. Listing-level campaigns, dynamic creative and lifecycle synchronization—operated by RoiGuru, branded by your platform.
Proven in production
Turn every vehicle in your inventory into an always-on advertising opportunity.
Connect live vehicle inventory with automated advertising, lead capture and CRM workflows across Meta and Google Ads. Inventory-triggered campaigns, scalable creative production and sales-point lead routing—operated by RoiGuru.
Proven in production
Turn every job listing into a revenue-generating advertising product.
A platform-owned, multi-channel job booster across Meta and Google Ads—operated by RoiGuru, branded by your platform. Built specifically for job boards and recruitment platforms.
Built for job boards
RoiGuru Connect
Your data infrastructure, connected to Meta.
Relevant for
Real estate platforms, automotive marketplaces, job boards, and any business with inventory or listings that change frequently.
Connect is the foundational layer. It bridges the gap between your business data — listings, inventory, pricing, locations, budgets — and Meta's advertising platform.
Without it, campaigns are manually configured and quickly become stale. With Connect, your advertising state tracks your business state in real time.
What it does
Integration scenarios
Why it matters
Manually keeping campaigns current is impossible at scale. Connect closes the gap between what your business knows and what your advertising does — eliminating the lag between business reality and ad state.
RoiGuru Target
Dynamic audience automation at enterprise scale.
Relevant for
Platforms with multi-dimensional segmentation needs — job boards, real estate platforms, marketplaces with category-specific and location-specific audiences.
Target removes the manual burden of audience management. It automates the creation, population, and continuous refresh of Meta Custom Audience segments — built from your structured business data, not just behavioral signals.
Precise, granular segmentation across hundreds or thousands of combinations. Maintained continuously without human intervention.
What it does
Integration scenarios
Why it matters
Audience management is one of the most resource-intensive parts of enterprise advertising. Target eliminates that operational bottleneck and enables targeting precision that scales automatically with your business.
RoiGuru Convert
Server-side conversion intelligence.
Relevant for
Any enterprise running performance campaigns on Meta where attribution accuracy and optimization signal quality directly affect commercial outcomes — especially businesses with in-store transactions, complex conversion flows, or significant iOS traffic.
Convert uses Meta's Conversions API (CAPI) to transmit conversion events server-to-server — bypassing browser-side limitations, ad blockers, and iOS attribution restrictions.
The result is conversion signal that reaches Meta with higher fidelity and event match quality, enabling better campaign optimization and more accurate attribution.
What it does
Integration scenarios
Why it matters
Browser-side tracking is increasingly unreliable due to ad blockers and iOS attribution changes. Server-side CAPI integration provides a stable, high-quality signal that directly improves campaign performance and ROI measurement accuracy.
RoiGuru Create
Parametric creative at production scale.
Relevant for
Businesses with large inventories, real estate and automotive platforms requiring property or vehicle-level creatives, marketplaces with vendor-specific ad assets, and businesses running time-sensitive promotional campaigns.
Create enables automated image and video production driven by structured business data. Parametric templates generate hundreds or thousands of unique creative variations automatically — each one accurate to the underlying data.
Listing-level or product-level creative differentiation at enterprise scale, without proportional production cost.
What it does
Integration scenarios
Why it matters
Specific creative consistently outperforms generic creative. Manually producing unique creatives for large-scale inventories is not economically viable. Create makes it automated, scalable, and data-accurate.
Google Ads Automation & Integration
Enterprise-grade Google Ads infrastructure for platforms and large-scale advertisers.
Platform context
RoiGuru applies its enterprise data-integration expertise across both Meta and Google Ads. Google Ads Automation & Integration is available as a standalone implementation or as part of a cross-platform advertising infrastructure.
Relevant for
Enterprise platforms with high-volume, frequently changing inventories that need data-connected Google Ads campaign management — or clients already using RoiGuru for Meta who want cross-platform coverage.
RoiGuru's Google Ads work is not account management or bidding strategy. It is the technical infrastructure layer that connects your business data — listings, inventory, CRM, product catalogs — directly to Google Ads campaign structures.
For enterprise platforms with large or frequently changing inventories, manual Google Ads management does not scale at the campaign level. Automation infrastructure closes that gap — keeping campaign state aligned with live business data without manual operational overhead.
What it covers
Integration scenarios
Why it matters
Google Ads campaigns driven by live business data stay current without proportional manual effort. At enterprise scale, that is the difference between a sustainable advertising operation and one that creates continuous operational drag. The infrastructure layer that automates it is commercially and operationally significant.
Not sure which capabilities fit your infrastructure?
Start with a discovery session. We'll assess your data architecture, advertising platforms, and commercial objectives to recommend the right Meta, Google, or cross-platform implementation.