Turn every property listing into an advertising product.
RoiGuru helps real estate marketplaces connect live property inventory to automated advertising workflows across Meta and Google Ads—without building the operational infrastructure internally.
Listing-level Meta advertising proven in production with hepsiemlak.com since 2019.
The Opportunity
Your property inventory already contains the foundation of a scalable advertising product.
Property marketplaces manage thousands of continuously changing listings, locations, prices and seller relationships. Agents and property owners want more qualified visibility for priority listings, but creating and maintaining listing-level campaigns manually does not scale.
RoiGuru supplies the infrastructure that connects this live inventory with automated advertising operations. The marketplace keeps its brand, customer relationship and commercial model while campaigns remain synchronized behind the scenes.
The Operational Challenge
Property inventory changes faster than manual advertising operations.
Without automation
- Campaigns created manually for individual properties
- Outdated prices and property details
- Advertisements continuing after listings become inactive
- Fragmented location and budget management
- High operational workload across agents and branches
- Disconnected campaign and lead reporting
With RoiGuru
- Listing-level campaign creation
- Dynamic creative production
- Location-aware advertising logic
- Automatic listing lifecycle synchronization
- Centrally managed budgets and campaign rules
- Connected performance and conversion reporting
The Infrastructure
Connect live property data to advertising workflows.
Live Inventory Connection
Connect property listings through API, XML, CSV or an existing platform feed.
Listing-Level Campaigns
Translate individual listings or selected inventory groups into structured campaigns.
Dynamic Creative
Generate advertising creatives using current property images, prices, locations and attributes.
Location-Aware Targeting
Apply geographic campaign logic using city, district, branch or listing coordinates.
Lifecycle Synchronization
Update or pause campaigns when a listing changes, expires, is sold or becomes unavailable.
Performance & Conversion Flow
Connect advertising activity with traffic, leads, reporting and downstream conversion events.
How It Works
From live listing to active campaign.
Live property data flows through RoiGuru's automation layer into managed campaigns with ongoing synchronization and reporting.
Sample Property Listing
Live inventory · Available
Connect
Live property inventory enters RoiGuru through an authorized data connection.
Apply Rules
The platform's location, campaign, budget and inventory rules determine what should be promoted.
Create
RoiGuru generates listing-level advertising creatives and campaign structures.
Launch
Campaigns are created and managed across the selected advertising channels.
Synchronize
Price, availability, image and status changes are reflected automatically.
Measure
Performance, traffic, leads and conversion signals return to the reporting workflow.
Connect
Live property inventory enters RoiGuru through an authorized data connection.
Apply Rules
The platform's location, campaign, budget and inventory rules determine what should be promoted.
Create
RoiGuru generates listing-level advertising creatives and campaign structures.
Launch
Campaigns are created and managed across the selected advertising channels.
Synchronize
Price, availability, image and status changes are reflected automatically.
Measure
Performance, traffic, leads and conversion signals return to the reporting workflow.
Flexible Deployment
One infrastructure, two operating models.
Platform-Owned Listing Booster
Launch a marketplace-branded promotion product that agents, offices or property owners can activate for selected listings. Your platform retains the brand, pricing, payment flow and customer relationship while RoiGuru operates the advertising infrastructure.
- Platform-branded product
- Selectable listing promotion
- Configurable duration and budget
- Managed campaign execution
- Marketplace-controlled commercial model
Centrally Managed Marketplace Advertising
Use RoiGuru as the operational layer for centrally funded acquisition, inventory promotion or regional advertising programs across listings, branches and property categories.
- Central campaign governance
- Branch and region-level logic
- Inventory-priority rules
- Integrated lead and conversion flow
- Enterprise reporting
Real Campaign Previews
One property listing. Multiple advertising placements.
RoiGuru keeps listing data, imagery and campaign logic synchronized while adapting the advertising experience to each supported placement. These examples show how the same Hepsiemlak property campaign appears across desktop, Instagram Feed and Stories.
Actual Hepsiemlak campaign placement previews
Desktop Carousel
Multiple property cards adapt to the desktop feed while remaining connected to the same listing campaign.
Instagram Feed
Real campaign previewListing imagery, CTA and campaign information adapt to the mobile feed experience.
Facebook Stories
Real campaign previewThe same listing becomes a full-screen vertical experience with placement-appropriate copy and CTA.
Proven in Production
Listing-level advertising automation with Hepsiemlak.
RoiGuru has supported hepsiemlak.com's listing-level Meta advertising operation since 2019. The implementation connects live property data with separately managed advertising units, geographic targeting logic and automatically updated creative details.
Read the full Hepsiemlak case studySince 2019
Active technology partnership
140K+
Ad sets created and managed historically
Listing-Level
Location and budget logic
Automatically Synchronized
Creative and listing updates
Live enterprise workflowStart With a Focused Pilot
Prove the operating model with one market, category or listing group.
A pilot can validate the data connection, campaign structure, creative templates, targeting rules and operational workflow before a broader rollout.