Turn every listing into an advertising product—and a new revenue stream.
RoiGuru helps marketplaces and listing platforms launch branded booster products powered by their own listing data and enterprise advertising infrastructure. Listing owners purchase promotion from the platform; RoiGuru manages the automation behind it.
Built for
- Real estate platforms
- Automotive marketplaces
- Job boards
- Multi-vendor marketplaces
- Classified and listing businesses
Your listings can become more than inventory.
Listing platforms already hold the assets required to create an advertising product:
- structured listing data
- listing owners with a need for greater visibility
- geographic and category information
- existing payment and customer relationships
- large, continuously changing inventory
The missing layer is the advertising automation infrastructure connecting these assets.
RoiGuru turns that operational gap into a platform-owned revenue opportunity.
How the booster product works
From listing selection to managed advertising delivery.
A listing owner selects a listing
From within the platform, the owner chooses a specific listing they want to promote.
The owner purchases a branded booster package
The purchase happens inside the platform's own product experience, under the platform's brand and commercial terms.
Listing data and promotion rules flow into RoiGuru
The selected listing, budget, and targeting inputs pass into RoiGuru's managed automation infrastructure.
RoiGuru creates and manages the advertising structure
RoiGuru builds and operates the corresponding Meta advertising workflow using listing-specific data and geographic relevance.
Performance and lifecycle updates stay connected
Listing changes flow into the advertising workflow, and lifecycle updates remain connected to the platform's own workflow.
The customer relationship and product branding remain with the platform throughout the workflow.
Value for every stakeholder
A product that works for platforms, listing owners, and internal teams.
For the platform
- Creates an additional revenue stream
- Differentiates the listing product
- Increases customer engagement and retention
- Avoids building advertising infrastructure internally
- Maintains ownership of the commercial relationship
For listing owners
- Promotes individual listings without advertising expertise
- Uses listing information already available on the platform
- Receives a simple product instead of managing ad platforms
- Gains targeted visibility beyond the marketplace itself
For internal teams
- Reduces repetitive campaign operations
- Connects advertising activity to structured platform data
- Applies consistent targeting and budget rules
- Supports large numbers of independent listing promotions
Infrastructure architecture
The infrastructure behind the product.
Implementations are customized around the platform's systems, product model, and commercial rules. The booster product is not a packaged tool—it is a managed infrastructure built for a specific platform.
End-to-end flow
RoiGuru Connect
Connects listings, customer selections, promotion parameters, budgets, and lifecycle changes to the advertising workflow.
RoiGuru Target
Applies listing-specific geographic and audience rules at scale.
Proven in production
hepsiemlak.com's Sosyal Turbo — a platform-branded booster, live since 2019.
RoiGuru has worked with hepsiemlak.com since 2019. hepsiemlak.com is one of Turkey's leading real estate platforms and is part of Doğan Holding.
The branded booster product is called Sosyal Turbo. Listing owners and real estate professionals can purchase promotion for individual property listings directly through hepsiemlak.com.
Each promotion can use listing-specific budget and geographic targeting logic. Listing data updates can be reflected automatically in the advertising workflow, so advertising stays aligned with the current listing state.
More than 140,000 ad sets have been created and managed historically through the implementation. The implementation uses RoiGuru Connect and RoiGuru Target.
Where the model can apply
Listing-driven businesses where paid promotion fits naturally.
Real estate platforms
Promote individual residential and commercial property listings.
Explore the dedicated booster solution →
Automotive marketplaces
Turn vehicle inventory into purchasable advertising products.
Job boards
Enable employers to boost individual vacancies or hiring campaigns.
Explore the dedicated booster solution →
Multi-vendor marketplaces
Allow vendors to promote selected products, services, or profiles.
Classified platforms
Create premium off-platform visibility for individual advertisements.
These are potential applications of the booster model, not existing RoiGuru customers.
What RoiGuru manages
The operational layer behind a platform-owned product.
Your platform owns the product and customer relationship. RoiGuru operates the advertising infrastructure behind it.
- Platform and listing-data integration
- Booster-product advertising logic
- Campaign and ad-set automation
- Listing-level geographic targeting
- Budget and lifecycle rules
- Monitoring and operational maintenance
- Ongoing infrastructure management
Engagement path
From discovery to managed production.
Commercial and technical discovery
We assess the platform's data architecture, listing model, commercial objectives, and operational constraints.
Booster model and integration blueprint
A custom blueprint defines the booster product structure, targeting logic, and integration points with platform systems.
Pilot implementation
A scoped pilot validates the advertising infrastructure against live listing data and platform workflows.
Managed production rollout
RoiGuru operates the production infrastructure, with ongoing monitoring, maintenance, and optimization.
Implementation scope and timeline are determined by the platform's systems and requirements. No fixed launch timeline or standard pricing is offered.
FAQ
Common questions about the booster model.
The booster is a platform-owned product. RoiGuru provides the managed infrastructure behind it.
Build a booster product your platform can own.
Turn existing listing demand, structured data, and customer relationships into a scalable advertising product—without building the underlying infrastructure from scratch.