Advertising automation infrastructure.
Real enterprise implementations.
Each RoiGuru engagement connects business data to advertising workflows around a specific operational or commercial objective—from listing-level automation and platform monetization to audience synchronization, CRM integration, and server-side conversion tracking.
Selected implementations have dedicated case study pages with full integration detail.
Implementation Outcomes
Commercial Impact
The implementation reduces the operational burden of maintaining listing and targeting data at scale while creating infrastructure that can support employer-facing advertising products.
Overview
kariyer.net is one of Turkey’s leading job platforms. RoiGuru connects active job and platform data to Meta advertising workflows and supports dynamic targeting across dimensions such as position, city, seniority, and category.
Integration Scope
Job listing and platform data → RoiGuru Connect → advertising synchronization every 30 minutes. Position, city, seniority, and category data → RoiGuru Target → dynamic audience and targeting logic.
The Challenge
Job advertising requires many combinations of position, geography, seniority, and category. Maintaining those combinations manually while job listings continually open and close is not operationally scalable.
RoiGuru Approach
RoiGuru synchronizes job and targeting data every 30 minutes, keeping advertising workflows aligned with active platform data and reducing the need for manual audience and listing operations.
Implementation Outcomes
Commercial Impact
The implementation enables Düğün.com to operate vendor-level Instagram advertising at marketplace scale without requiring proportional manual campaign operations.
Overview
Düğün.com connects couples with wedding venues and service providers. RoiGuru supports vendor-level Meta advertising automation with location and proximity relevance across a visually driven marketplace.
Integration Scope
Vendor and listing data → RoiGuru Connect → vendor-level advertising workflows. Vendor location and service-area data → RoiGuru Target → proximity and geographically relevant targeting.
The Challenge
Wedding venues and service providers need local relevance because customers may physically visit locations before making a decision. Managing separate advertising workflows across many vendors creates significant operational complexity.
RoiGuru Approach
RoiGuru enables vendors to be promoted with individual targeting and budget logic, while proximity-aware targeting helps advertising reach customers in relevant geographic areas. The implementation supports scalable use of vendor video assets across hundreds of concurrent Instagram ads.
Implementation Outcomes
Commercial Impact
By connecting ToastTab sales data to Meta via server-side CAPI, Ignite Pizzeria gained a more accurate view of how advertising translated into revenue-generating activity — giving the team a stronger basis for optimization and a more scalable measurement setup for future growth.
Overview
Ignite Pizzeria needed a reliable way to send purchase and revenue signals from both in-store and online orders back to Meta. Their POS infrastructure runs on ToastTab, but no native ToastTab-to-Meta conversion tracking integration existed in the Canadian market.
Integration Scope
ToastTab POS (purchase events) → custom server-side pipeline → Meta Conversions API (CAPI). Covers both in-store and online orders. Bypasses browser-side pixel tracking entirely.
The Challenge
Ignite Pizzeria was driving customer demand across digital channels, but purchase conversion events were not being passed back into Meta consistently. This created a measurement gap between advertising activity and actual sales outcomes.
Without a direct ToastTab-to-Meta Conversions API integration, the business lacked a dependable way to connect ad spend with real purchase activity — across both website orders and in-store transactions.
RoiGuru Approach
RoiGuru designed and implemented a custom server-side integration between ToastTab and Meta's Conversions API. The integration captures completed sales activity and transmits purchase events to Meta via CAPI — covering both online and in-store orders.
This gave Ignite Pizzeria server-side conversion tracking where none existed before, closing the loop between customer transactions and campaign optimization without relying on browser-side pixel tracking.
Implementation Outcomes
Commercial Impact
The implementation combines operational automation with a native commercial product. Agents and listing owners can purchase managed promotion through hepsiemlak.com, while the platform retains the customer relationship and creates an additional revenue opportunity.
Overview
hepsiemlak.com is one of Turkey’s leading real estate platforms and is part of Doğan Holding. RoiGuru powers listing-level Meta advertising infrastructure that also supports Sosyal Turbo, a native promotion product for agents, agencies, and listing owners.
Integration Scope
Property listing data → RoiGuru Connect → listing-level Meta advertising workflows. Listing and location attributes → RoiGuru Target → geographically relevant targeting. Sosyal Turbo purchase → automated campaign operation.
The Challenge
The platform needed to manage promotion at the individual property level without manually creating and maintaining separate advertising workflows for every listing. It also needed a native product that could turn paid listing promotion into platform revenue.
RoiGuru Approach
RoiGuru connected listing data to advertising workflows so each promoted property could use its own budget and targeting logic. Listing changes flow into the corresponding workflow through automated synchronization, while Sosyal Turbo allows promotion to be purchased within hepsiemlak.com.
Implementation Outcomes
Commercial Impact
The implementation transformed advertising from an isolated channel into a fully integrated commercial system. Leads from Meta advertising flow directly into Salesforce, where they are managed as part of the commercial process — with full visibility across the marketing-to-sales funnel.
Overview
Borusan Next is an automotive platform within the Borusan Group ecosystem, dealing in used vehicles with a need for sophisticated, inventory-triggered, CRM-integrated advertising operations.
Integration Scope
Vehicle inventory system → RoiGuru Connect → per-vehicle Meta ad sets (auto-pause on sale). Vehicle data → RoiGuru Create → model-specific ad creatives. Lead events → RoiGuru Convert → Meta Conversions API + Salesforce CRM routing.
The Challenge
Each vehicle in Borusan Next's inventory represents a distinct advertising unit with specific model, price, location, and availability data. When a vehicle is sold, its corresponding ads must be paused immediately to avoid wasted budget.
Beyond inventory management, the platform needed its advertising system to integrate with Salesforce CRM — routing leads directly into commercial workflows rather than operating as an isolated channel.
RoiGuru Approach
RoiGuru implemented a custom integration that connects Borusan Next's vehicle inventory system to Meta's advertising platform. Each vehicle listing triggers automatic ad creation with model-specific creative, relevant targeting, and individual budget logic.
The Salesforce CRM integration was a critical component: conversion events and lead data are routed directly into the CRM via RoiGuru Convert, creating a closed-loop system where Meta advertising directly feeds commercial pipeline management.
Vehicle-specific creatives are generated automatically from structured inventory data via RoiGuru Create, ensuring each ad reflects accurate vehicle details, pricing, and current availability.
See how RoiGuru can work for your business.
Book a discovery session and we'll assess whether RoiGuru is the right fit for your specific business model, data architecture, and advertising objectives.