Vehicle inventory automation and Salesforce CRM integration with Meta.

Each vehicle in Borusan Next's inventory represents a distinct advertising unit — specific model, price, location, and availability. When a vehicle is sold, its corresponding ads must be paused promptly when the synchronized inventory status changes. Any delay means wasted spend on unavailable inventory and a poor customer experience when interested buyers discover the vehicle is no longer available.

The Salesforce integration presented a different but equally important challenge. The commercial team manages their pipeline in Salesforce — but if leads from Meta advertising were not entering Salesforce automatically and consistently, the commercial process could not treat them as pipeline. Leads sitting in a Meta interface that are not visible in Salesforce are effectively invisible to the sales process.

A third dimension was creative production: with a live vehicle inventory, producing model-specific, data-accurate creative assets manually for each vehicle was operationally unscalable. Creative needed to be generated automatically from vehicle inventory data — reflecting current pricing, specifications, and availability in every ad.

RoiGuru implemented a custom integration connecting Borusan Next's vehicle inventory with Meta advertising operations. Vehicle data—including model, specification, price, location and availability—provides the inputs required to create and maintain vehicle-level advertising structures.

When a vehicle is sold, removed or becomes unavailable in the synchronized inventory source, the corresponding advertising activity can be paused without rebuilding the campaign manually. This reduces the risk of continuing to promote vehicles that are no longer available.

Meta lead submissions are transferred into Salesforce CRM so they become visible inside the commercial team's existing workflow. Leads can then be associated with the relevant vehicle and directed to the appropriate sales point for follow-up.

RoiGuru Create uses approved templates and structured vehicle fields to produce inventory-driven static and video creatives. Campaign rules can also determine whether financing messages—such as the visible 12-installment treatment—should appear for an eligible vehicle.

The implementation connects Meta lead capture with Borusan Next's Salesforce workflow. Submitted leads enter the CRM with the relevant vehicle and campaign context, giving the commercial team visibility within its existing operating environment.

Inventory synchronization allows corresponding advertising activity to be paused automatically when a vehicle's availability status changes. This reduces manual campaign checks and helps avoid continued promotion of vehicles recorded as unavailable.

Vehicle-specific creative templates use approved inventory fields such as model, specification, price and availability. This keeps advertising materials aligned with the synchronized vehicle data while reducing repetitive manual creative production.