Turn every vehicle in your inventory into an always-on advertising opportunity.
RoiGuru connects live vehicle inventory with automated advertising, lead capture and CRM workflows—keeping campaigns aligned with availability, pricing and sales operations.
Inventory-triggered Meta advertising and CRM-connected lead flow proven in production with Borusan Next.
The Opportunity
Your vehicle inventory already contains the foundation of a scalable advertising product.
Automotive marketplaces, dealer networks and used-vehicle platforms manage inventory that changes continuously. Vehicles are added, repriced, reserved and sold, while each sales location needs qualified demand for the stock it currently holds.
Manual campaign creation cannot remain synchronized with this level of change. RoiGuru connects live inventory data with advertising operations so campaigns and creatives can respond to the commercial status of each vehicle.
Live inventory
Campaign inputs stay connected to vehicle availability, model, trim, price and sales location.
Listing-level advertising
Individual vehicles or inventory groups can be translated into structured advertising workflows.
Commercial alignment
Lead capture and CRM routing connect advertising activity with the teams responsible for closing the sale.
A New Platform Capability
Launch an automotive advertising product without building the entire infrastructure internally.
RoiGuru operates behind the platform's brand and commercial model. Automotive platforms can offer dealers, sales points or inventory owners additional visibility while retaining control of pricing, packaging, customer relationships and the user experience.
Inventory synchronization
Receive and track vehicle data changes in near real time through API, XML, CSV or another agreed integration.
Automated campaign creation
Translate vehicle attributes, location and commercial rules into structured campaign workflows automatically.
Scalable creative production
Generate and update advertising assets using model, trim, price and other approved inventory fields.
Lead and CRM integration
Route advertising leads into the platform's CRM or lead-management workflow for commercial follow-up.
How It Works
From live vehicle stock to commercial follow-up.
Vehicle inventory data flows through RoiGuru's automation layer into managed campaigns with ongoing synchronization, lead capture and CRM routing.
Vehicle Inventory
Live stock · Synchronized
Connect inventory
Receive structured vehicle data through API, XML, CSV or another agreed integration.
Build campaign logic
Translate vehicle attributes, location, availability and commercial rules into campaign structures.
Generate creatives
Produce and update advertising assets using model, trim, price and other approved inventory fields.
Activate targeting
Apply geographic, audience and intent-based targeting appropriate to the platform's operating model.
Capture and route leads
Send advertising leads into the platform's CRM or lead-management workflow.
Keep everything synchronized
Update or pause advertising when prices, availability or vehicle status change.
Connect inventory
Receive structured vehicle data through API, XML, CSV or another agreed integration.
Build campaign logic
Translate vehicle attributes, location, availability and commercial rules into campaign structures.
Generate creatives
Produce and update advertising assets using model, trim, price and other approved inventory fields.
Activate targeting
Apply geographic, audience and intent-based targeting appropriate to the platform's operating model.
Capture and route leads
Send advertising leads into the platform's CRM or lead-management workflow.
Keep everything synchronized
Update or pause advertising when prices, availability or vehicle status change.
Proven in Production
Inventory-triggered advertising connected to the sales workflow.
For Borusan Next, RoiGuru connects changing used-vehicle inventory with Meta advertising automation. Vehicle-level campaign inputs and creative information remain aligned with stock, while Meta lead forms connect to Salesforce CRM for commercial follow-up.
This turns advertising into a more integrated inventory-to-lead workflow and improves operational alignment between campaign activity and the relevant sales teams.
Real Campaign Examples
Vehicle listings can activate different approved creative rules.
RoiGuru can adapt vehicle-listing creatives according to inventory fields, campaign eligibility and approved promotion rules. These real Borusan Next examples show how vehicle-listing advertising automation produces a financing-led template with a visible 12-installment message and a standard vehicle template without that promotion.
These examples demonstrate creative variation, not comparative performance results.
Financing-led creative
12-installment campaign template
A BMW X1 vehicle-listing advertisement using the approved “Kredi kartına 12 taksit” campaign message.
Standard vehicle creative
No installment message
A BMW 1 Series vehicle-listing advertisement using a standard vehicle-led template without an installment promotion message.
Built for Enterprise Operations
The platform remains in control.
- The platform retains its brand and customer relationship.
- Commercial rules and advertising packages remain configurable.
- Campaign activity follows approved inventory and business logic.
- CRM and lead-routing workflows integrate with existing operations.
- RoiGuru manages the underlying advertising automation infrastructure.
- Monitoring and reporting provide operational visibility.
Start With a Focused Pilot
Prove the operating model before scaling it.
Discover
Define inventory sources, target users, advertising packages and commercial objectives.
Blueprint and pilot
Launch with a controlled inventory group, selected sales points or a specific vehicle category.
Managed rollout
Expand the proven model while RoiGuru operates synchronization, campaign automation, creative production and monitoring.
Frequently Asked Questions
Common questions about automotive inventory advertising.
The solution is designed for automotive marketplaces, dealer networks, used-vehicle platforms, OEM-affiliated sales operations and any organization managing vehicle inventory that changes frequently. The integration adapts to the platform's data structure, commercial model and sales workflow.
Yes. When the inventory data source reflects a change in vehicle status, pricing or availability, the advertising workflow can update or pause the corresponding campaign activity automatically. This keeps advertising aligned with the current state of the stock.
RoiGuru can connect advertising leads with CRM and lead-management systems. The Borusan Next implementation, for example, routes Meta lead form submissions into Salesforce CRM for commercial follow-up. Integration specifics are defined during the discovery and pilot phases.
Yes. RoiGuru operates behind the platform's brand and commercial model, so the platform can package and sell advertising visibility to dealers, sales points or inventory owners while retaining control of pricing, customer relationships and the user experience.
The general RoiGuru infrastructure can support Meta and Google Ads workflows depending on the agreed implementation scope. The proven Borusan Next production case uses Meta advertising automation with Salesforce CRM integration. Google Ads support can be explored as part of a broader implementation.
A pilot typically starts with a discovery session to define inventory sources, target users, advertising packages and commercial objectives. From there, a controlled launch with a specific inventory group, vehicle category or set of sales points validates the operating model before a broader rollout.
Turn live vehicle inventory into a scalable advertising operation.
Start with a focused automotive pilot built around your inventory, commercial model and existing lead workflow.